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Even the most successful, skilled, and talented athletes work with coaches throughout their careers. Success in sports, as in entrepreneurship, requires a great deal more than technical skill and business knowledge. High-level athletes depend on the support of their coaches to train, to overcome unforeseen challenges, and to perform at their peak. 

Successful founders and entrepreneurs rely on coaches for similar reasons. A startup coach is there to help you make critical decisions and navigate challenges inherent to the launch and growth of a successful startup. For example, in:  

  • making strategic business decisions, dealing with setbacks and failures, and deciding when to pivot

  • prioritizing efforts and allocating resources when demands greatly outweigh availability 

  • navigating complex and often competing stakeholder interests

  • meeting the ever-changing responsibilities of being an executive of a growing startup

  • staying focused on the core vision and values that led you to start a company in the first place.

BHG Coaching professional executive coaching services help founders develop tools and identify resources to address challenges like those described above. We take a "founder-first" approach, meaning that the agenda, focus, and outcomes we work toward will be entirely dictated by your individual goals (both short- and long-term), values, and priorities.

Startup success is dependent on a great number of factors, many of which are unpredictable and uncontrollable. Becoming a successful, resilient, and happy founder is however, within your control. 

If you are interested in learning more about coaching, book a complimentary strategy session using the link below, or contact us using the form. During this session, we'll discuss your goals and challenges, whether coaching makes sense for you, and what the next steps are. 


The Coach

BHG Coaching founder and head coach John Bowman is an ICF-credentialed executive coach with twenty years of entrepreneurial, business, and coaching experience. 

John's entrepreneurial and coaching careers first started in 2002 when he moved to the Netherlands to pursue an MBA at the Rotterdam School of Management. He was introduced to coaching in a professional development module taught by a coach who would become a lifelong role model and mentor. 

His first startup was developed as part of a business plan competition: a chain of socially-responsible coffee houses that was subsequently launched in the Netherlands. This was followed by forays into hospitality, nutritional supplements, fitness, and online education, to name but a few.

Contact us or connect with John on LinkedIn to learn more. 

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As part of our work supporting founders and entrepreneurs, we have developed content and delivered workshops on related topics. Past titles include: 

  • Productivity for Founders and Entrepreneurs

  • Finding Your Niche: Where Passion Meets Profit

  • Chasing Discomfort

Contact us if you are interested in organizing a talk or workshop for your team or organization. 



BHG Coaching founder John Bowman launched Startup List Canada in 2022, out of excitement for startups and for entrepreneurship. It was created as a place for people to learn about new and exciting, early-stage Canadian startups, before they’re discovered mainstream media attention.

Many founders and entrepreneurs face structural barriers and systemic discrimination that limits their opportunities. As such, Startup List Canada has a mission to bring attention to entrepreneurs from underrepresented communities, including disabled, 2SLGBTQ+, Indigenous, Black and other racialized entrepreneurs, and to values-driven startups.

Visit the webpage to learn more and find out how to add your startup to the list.

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John is an educated, experienced, and skillful coach who has been helping me navigate my entrepreneurial career for a number of years. I would recommend John to any entrepreneur who needs someone to help reflect, to gather input, to view situations from a wider perspective, and to better understand their role as a founder or CEO. Thank you John for all the great work we've been doing! 

— Bas Blokhuis, CEO

Not only did I launch my coaching business with John's support, but I also exceeded my expectations. John's coaching tapped into the "go-getter" part of me that laid dormant for so long. He has helped me stay focused, accountable, and motivated. 

—  Melissa Perez, The Self-ish Life Coach

John helped me at a time when I needed someone most. He helped me create a plan that took me from being broke and lacking direction to being a goal-oriented, motivated, successful entrepreneur. If it wasn't for John I don't know where I'd be. He is caring and gifted at helping facilitate growth.

—  Brendan Pereira, CoachKOE Bootcamps


Sometimes, you can truly feel when a person is passionate about what they do for a living, and that energy radiates back onto you. John is that kind of individual. His passion for his work has made his clients see groundbreaking results.

—  Influence Digest, Top Coaches In Toronto In 2021

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